Formed in 2019 as a joint venture between Suntory Holdings (Japan) and PepsiCo, this company is the leading soft drink producer in Vietnam, accounting for around 30% of the local soft drink market. They produce, distribute, and market globally recognized brands such as Pepsi, 7Up, Mirinda, Sting, Lipton TEA+, and Dasani, with local bottling and distribution networks throughout the country
Products
- Pepsi – Classic cola beverage
- Sting Energy Drink – Popular local energy drink
- Lipton TEA+ / Mirinda – Local variants of international brands
Highlights
- ~30% market share in soft drinks
- Extensive nationwide distribution and marketing reach
- Strong consumer brand recognition across major categories