Masan Consumer Corporation, founded in 1996, is Vietnam’s top FMCG company specializing in sauces, seasonings, instant noodles, coffee, and beverages. It operates under Masan Group, a leading conglomerate based in Ho Chi Minh City. With over 5000+ employees, Masan Consumer mixes deep local culinary heritage with modern manufacturing to supply both domestic and international markets .
Products
- CHIN‑SU Soy Sauce – Traditional and refined variants for everyday cooking.
- CHIN‑SU Tomato Sauce – Popular condiment in 250 g squeeze bottles.
- CHIN‑SU Double Hot Chilli Sauce – Spicy chili condiment made from premium grilled chilies.
Highlights
- Market leader in seasonings – Owns top brands like CHIN‑SU, Nam Ngu, Tam Thai Tu, holding ~43 % share in Vietnam’s sauce segment
- Strong export footprint – CHIN‑SU seasoning and sauces launched and showcased at Foodex Japan 2024, catering to Southeast Asian tastes abroad
- Product innovation – New shiitake–kombu seasoning powder and sriracha-style sauces blend Vietnamese ingredients with Japanese/Korean culinary influences