Luen Heng F&B Sdn Bhd, established in 1956, is a leading Malaysian importer and distributor of premium food and beverage products. Headquartered in Kuala Lumpur, the company has evolved from a local wholesale operation into a prominent player in the ASEAN region. Luen Heng represents numerous international brands, offering a diverse portfolio that includes alcoholic beverages, non-alcoholic drinks, personal care items, and more.
Products
- Premium Wines : Luen Heng offers an extensive selection of wines from renowned regions such as France, Italy, Australia, and the USA, catering to various palates and occasions.
- International Beers : The company distributes popular beer brands including Corona, Beck's, Hoegaarden, and Kronenbourg, serving both on-trade and off-trade markets.
- Spirits & Liqueurs : Luen Heng's spirits portfolio features a wide range of products such as Hendrick’s Gin, Stolichnaya Vodka, Jägermeister, and various whiskies, meeting diverse consumer preferences.
Highlights
- Luen Heng's distribution spans across Malaysia, covering supermarkets, convenience stores, hotels, restaurants, bars, and duty-free zones, ensuring widespread product availability.
- The company operates temperature-controlled warehouses and utilizes SAP & WMS systems, maintaining product quality and efficient logistics.
- Through its online platform, eLuenHeng, the company offers consumers direct access to its product range, enhancing convenience and reach.