Founded in 1972 and formally incorporated on January 10, 1979, Hock Ju Edar Sdn Bhd has grown to become one of Malaysia’s largest rice distributors and processors. With state-of-the-art, computerized re-processing and re-packing facilities sourced from Japan, the company leads Southeast Asia in rice quality and efficiency. Its robust logistics network serves hypermarkets, supermarkets, minimarkets, traditional sundry stores, and F&B outlets across Peninsular Malaysia. Hock Ju Edar also expanded into rice milling in 2001 and has operational branches in Penang and Johor, under Dragon Hubs and Khoo Swee Hock Holdings. The company is recognized for its stringent quality control, ensuring rice so pure it requires only one rinse before cooking.
Products
- AAA Siam Thai Fragrant Rice
- Cap Mahkota Glutinous Rice – Pulut
- A versatile portfolio including basmati, calrose, aromatic local white rice, unpolished rice, and imported Taiwan rice to meet diverse consumer preferences and culinary applications.
Highlights
- Their automated, Japanese-engineered milling and re-packing plant, installed in 1995, solidifies their position as a leader in food-grade rice processing in Southeast Asia.
- Strict quality assurance protocols across sourcing, milling, and packaging ensure high purity and hygiene, with rice that typically needs only a single rinse before cooking.
- Nationwide presence with additional branches and milling subsidiaries in Penang (Khoo Swee Hock Holdings) and Johor (Dragon Hubs), along with the Evergreen Rice Mill in the North, showcases its extensive operational reach.